Consulting for Strategy Execution,
AI Transformation, and Market Intelligence

Consulting for
Strategy Execution,

AI Transformation, and Market Intelligence

Consulting for Strategy Execution,
AI Transformation, and Market Intelligence

Consulting for Strategy Execution,
AI Transformation, and Market Intelligence

Built to deliver measurable outcomes across the UAE and KSA, at a speed and value few consulting firms can match.


Built to deliver measurable outcomes across the UAE and KSA, at a speed and value few consulting firms can match.


Built to deliver measurable outcomes across the UAE and KSA, at a speed and value few consulting firms can match.



Who We Serve

Who We Serve

We help enterprises, consulting firms, and investors across the UAE, Saudi Arabia, and the Middle East to execute strategy, drive AI adoption, and scale growth.

We help enterprises, consulting firms, and investors across the UAE, Saudi Arabia, and the Middle East to execute strategy, drive AI adoption, and scale growth.

We help enterprises, consulting firms, and investors across the UAE, Saudi Arabia, and the Middle East to execute strategy, drive AI adoption, and scale growth.

We help enterprises, consulting firms, and investors across the UAE, Saudi Arabia, and the Middle East to execute strategy, drive AI adoption, and scale growth.

Enterprises & Government

Enterprises & 
Businesses

Deploy specialised capabilities and tailored solutions to accelerate strategy execution and AI transformation.

Deploy specialised capabilities and tailored solutions to accelerate strategy execution and AI transformation.

Advisory & Consulting Firms

Advisory & Consulting Firms

Win more bids, boost delivery capacity, and maximise the profitability of client engagements.

Win more bids, boost delivery capacity, and maximise the profitability of client engagements.

Investors & New Entrants

Investors &
New Entrants

Access the Middle East market with the right market intelligence, lower investment, and built-in capability.

Access the Middle East market with the right market intelligence, lower investment, and built-in capability.

Our Advisory Board

Enabling trust and sustainable impact in how we deliver our mission.

Mo Smadi
Mo Smadi
Founder & CEO
Strategy & Transformation
Dr Hisham Abdel Rahman
Dr Hisham Abdel Rahman
Senior Advisor
Leadership & Governance
Paul Gosnell
Paul Gosnell
Senior Advisor
AI Automation & Integration
Yusra Ahmad
Yusra Ahmad
Senior Advisor
Ethical AI & Workforce Upskilling
Dr Payman Sadegh
Dr Payman Sadegh
Senior Advisor
AI Data Analytics & Machine Learning

Our Services

Our Services

We deliver consulting, AI and technology solutions for strategy execution, AI transformation, and market intelligence, bridging elite advisory with technical deployment.

We deliver consulting, AI and technology solutions for strategy execution, AI transformation, and market intelligence, bridging elite advisory with technical deployment.

Achieve faster results at up to 75% less cost, with assured ROI.

Achieve faster results at up to 75% less cost, with assured ROI.

Achieve faster results at up to 75% less cost, with assured ROI.

Our Advisory Board

Our Advisory Board

Enabling trust and sustainable impact in how we deliver our mission.


Enabling trust and sustainable impact in how we deliver our mission.


Enabling trust and sustainable impact in how we deliver our mission.



Mo Smadi
Mo Smadi
Founder & CEO
Strategy & Transformation
Dr Hisham Abdel Rahman
Dr Hisham Abdel Rahman
Senior Advisor
Leadership & Governance
Paul Gosnell
Paul Gosnell
Senior Advisor
AI Automation & Integration
Yusra Ahmad
Yusra Ahmad
Senior Advisor
Ethical AI & Workforce Upskilling
Dr Payman Sadegh
Dr Payman Sadegh
Senior Advisor
AI Data Analytics & Machine Learning

Perform by AI in Numbers

2025
Year Founded

2025
Year Founded

2025
Year Founded

50+
Global Capability Partners

50+
Global Capability Partners

1m+
Global Experts & Specialists

1m+
Global Experts & Specialists

1m+
Global Experts & Specialists

$7m+
Revenue & Savings Unlocked

$7m+
Revenue & Savings Unlocked

Our Global Network

Our Global Network

We partner with vetted specialist providers to amplify the expertise behind every engagement.

We partner with vetted specialist providers to amplify the expertise behind every engagement.

Why Choose Perform by AI?

Why Choose
Perform by AI?

Why Choose Perform by AI?

We bridge elite advisory with technical deployment, delivering the exact capabilities you need to scale smarter and execute faster.

We bridge elite advisory with technical deployment, delivering the exact capabilities you need to scale smarter and execute faster.

Aligned expertise & integrated global reach

Wider Access to
Experts & Solutions

Wider Access to
Experts & Solutions

Aligned expertise & integrated global reach

We bring the strategy, AI, technology, and industry expertise of a global firm together into one unified solution and accountable team.

Complete clarity on your investment & ROI

Fair & Transparent
Pricing

Fair & Transparent
Pricing

Complete clarity on your investment & ROI

We provide full transparency on what you're paying for and the best path forward before you commit, so you invest with confidence.

Built to deliver solutions, not projects

Tailored Solutions,
Built for You

Tailored Solutions,
Built for You

Built to deliver solutions, not projects

We bring the right strategy, technology, and expertise together to solve your specific problem, delivering exactly what you need.

More value, better results & faster delivery

AI Powered
Efficiencies

More value, better results & faster delivery

We use AI to deliver scalable, efficient solutions, reducing costs, enhancing impact, and accelerating results.

Responsible use of data & AI

Responsible Use
of Data & AI

Responsible Use
of Data & AI

Responsible use of data & AI

We prioritise data privacy and the responsible use of AI, ensuring regulatory compliance, data security, and private AI use.

Commitment to quality & outcomes

Commitment to
Quality & Impact

Commitment to
Quality & Impact

Commitment to quality & outcomes

We take full responsibility for the quality of our work, tying our fees to the outcomes we will deliver.

Delivering maximum speed, capability, and value.

Delivering maximum speed, capability, and value.

Delivering maximum speed, capability, and value.

Perform by AI in Numbers

2025
Year Founded

50+
Global Capability Partners

1m+
Global Experts & Specialists

$7m+
Revenue & Savings Unlocked

Our Research and Insights

Our Research and Insights

The thinking behind how we work.

The thinking behind how we work.

Explore our latest research insights and frameworks →

Explore our latest research insights and frameworks →

Explore our latest research insights and frameworks →

Frequently Asked Questions

  • Do you only deliver AI projects?

    No. Perform by AI is a consulting firm, not an AI company. We deliver strategy, performance, market research, AI transformation, and independent expert work. AI is how we deliver faster and with more depth, the engine behind the work rather than the product, and where you prefer it, we offer fully AI-free delivery. If a brief calls for conventional consulting, that is exactly what you get.

  • How is Perform by AI better than conventional consulting or solutions firms?

    Perform by AI brings the calibre of a leading firm with more speed, more capability, and better value. A conventional consulting firm advises but is expensive, slow, and rigid. A solutions firm builds the technology but takes no accountability for your strategy or the result. We unite advisory and delivery under a single team that owns the outcome, and deliver in a fraction of the time at up to 75% less cost.

  • How do you work with enterprises and government?

    Enterprises and government bodies engage us the way they would a top-tier firm, for the same depth of expertise and rigour, with more speed and lower cost. One senior-led team runs your engagement end to end, from strategy execution to AI adoption, pulling in the right depth from our network as the brief needs it. You work with Perform by AI throughout, not a chain of suppliers or a marketplace of strangers.

  • How do your fees work?

    Our fees are fully transparent and margin-based, with no hidden mark-ups. You receive a costed proposal first, in as little as 3 days and up to 15 for larger scopes, and pay nothing until you approve it. For most of our services the fee is tied to the outcomes we deliver and the return we model up front. Where a service is priced by time or a fixed scope, we set that out clearly before you start.

  • How do you keep our data private and secure?

    Data privacy and security are central to every engagement. We work to local regulations, EU GDPR, and any internal security standards your organisation requires. Protections include private AI so your data is never exposed to public models or used to train them, secure storage, mandatory human oversight, and formal confidentiality agreements. For regulated AI work, our governance experts align every deployment to the frameworks set out on our AI Transformation page.

  • How do you help consulting and advisory firms?

    We work as your delivery partner, so you can win more bids and take on work your in-house team cannot staff. You hold the client relationship. We deliver the strategy, technology, and expert capability behind it, accountable for the work, under your brand where you need it. Advisory firms expand capacity, protect margins, and keep clients without carrying the cost of a permanent team. Engagements range from a single expert to fully managed co-delivery.

  • How do you help investors and businesses enter the region?

    We de-risk entering the region. We equip investors and new entrants with expert-validated market intelligence and built-in operational capability, so you establish a regional footprint with less upfront capital and immediate local execution. From market and feasibility studies to the operating model and running delivery, we provide what you need on the ground, with the option to scale into a managed capability as you grow.

  • Which countries and regions do you cover?

    We are based in Dubai and operate across the United Arab Emirates, Saudi Arabia, and the wider GCC, and we support clients throughout the Middle East. We also work with global firms and investors expanding into the region, bringing executive-level delivery on the ground and remotely wherever you need us.

Get Started

Tell Us What You Need. We’ll Get Back Within 24 Hours!

Step 1

Your Contact Details

Step 2

Your Requirements

Step 3

Your Consent

Step 1

Your Contact Details

Step 2

Your Requirements

Step 3

Your Consent

Step 1

Your Contact Details

Step 2

Your Requirements

Step 3

Your Consent

We respect your privacy. Your information will never be sold or misused. It will only be used to respond to your request and, if selected, to send updates.

Page 1 / 1

Get Started

Tell Us What You Need. We’ll Get Back Within 24 Hours!

Step 1

Your Contact Details

Step 2

Your Requirements

Step 3

Your Consent

Step 1

Your Contact Details

Step 2

Your Requirements

Step 3

Your Consent

Step 1

Your Contact Details

Step 2

Your Requirements

Step 3

Your Consent

We respect your privacy. Your information will never be sold or misused. It will only be used to respond to your request and, if selected, to send updates.

Page 1 / 1

Get Started

Tell Us What You Need. We’ll Get Back Within 24 Hours!

Step 1

Your Contact Details

Step 2

Your Requirements

Step 3

Your Consent

Step 1

Your Contact Details

Step 2

Your Requirements

Step 3

Your Consent

Step 1

Your Contact Details

Step 2

Your Requirements

Step 3

Your Consent

We respect your privacy. Your information will never be sold or misused. It will only be used to respond to your request and, if selected, to send updates.

Page 1 / 1

Get Started

Tell Us What You Need. We’ll Get Back Within 24 Hours!

Step 1

Your Contact Details

Step 2

Your Requirements

Step 3

Your Consent

Step 1

Your Contact Details

Step 2

Your Requirements

Step 3

Your Consent

Step 1

Your Contact Details

Step 2

Your Requirements

Step 3

Your Consent

We respect your privacy. Your information will never be sold or misused. It will only be used to respond to your request and, if selected, to send updates.

Page 1 / 1

Address

Perform by AI L.L.C-FZ

License No. 2527327.01 

Meydan Grandstand 

6th floor, Meydan Road

Dubai, U.A.E, P.O. BOX: 76263

Follow Us

EU GDPR Certification: Art 27

© 2026 Perform by AI L.L.C-FZ. All rights reserved.

Address

Perform by AI L.L.C-FZ

License No. 2527327.01 

Meydan Grandstand 

6th floor, Meydan Road

Dubai, U.A.E, P.O. BOX: 76263

Follow Us

EU GDPR Certification: Art 27

© 2026 Perform by AI L.L.C-FZ. All rights reserved.

Address

Perform by AI L.L.C-FZ

License No. 2527327.01 

Meydan Grandstand 

6th floor, Meydan Road

Dubai, U.A.E, P.O. BOX: 76263

Follow Us

EU GDPR Certification: Art 27

© 2026 Perform by AI L.L.C-FZ. All rights reserved.

Address

Perform by AI L.L.C-FZ

License No. 2527327.01 

Meydan Grandstand 

6th floor, Meydan Road

Dubai, U.A.E, P.O. BOX: 76263

Follow Us

EU GDPR Certification: Art 27

© 2026 Perform by AI L.L.C-FZ. All rights reserved.

I'm